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Zoom, Zoom, Zoomazoom!

Updated: May 29, 2018

It’s no secret that I love to Zoom! And, no, I’m not referring to the once popular kids show by the same name—which, was great, by the way. I’m talking about the video conferencing software that’s entirely changed the way I run my practice.

Before video conferencing, I was on the phone… a lot. Then, I started using Zoom and a whole new world opened up. I could see the person I was talking to, I got to know them on a whole different level. Conversations went so much better and more deals were sealed. All because we could see each other. There’s a whole different level of interaction that takes place when it’s face to face, instead of ear to ear.

I spend 6-8 hours on Zoom a day. I’m not saying everyone should spend that much time on video a day—it doesn’t fit every business model; however, because I spend so much time in video conferences, I’ve come to really understand what works and what doesn’t.

Using video meetings instead of the phone changes things in so many ways. A few examples of the positive changes in my business are:

- I have an immediate validation of my client’s understanding. A confused look doesn’t come across on a phone call, but it sure does on video.

- Both my client and I have a better sense of who we’re talking to. Facial expressions and gestures say a lot.

- Eye contact keeps us focused. When we see each other, we have to pay attention to each other. You can’t get away with checking emails, social, or other things when you’re on a video call.

- You’ve got each other’s attention. As mentioned above, it’s hard to distract yourself when people are watching you. You have to stay focused and give your attention to the person that’s talking to you. When we’re on the phone, it’s easy to get side-tracked by any number of things, and we go with it… because it’s so easy.

Transitioning from phone meetings to video can be really easy and you don’t have to start with every client and all at once! Here are a few tried and true tips to help you make the change in your own business:

Pick your top client. Start with the client you get along with the best. The one you would have fun just hanging out with. Instead of scheduling a phone call, invite them to a Zoom call during your next meeting.

Set the stage. There’s nothing like being on video in front of piles of dirty laundry or an disheveled bed. Be sure that your background is clean and professional. Setting yourself up against a wall with plants and art around you is perfect.

Look good. Even if we can work in our pajamas all day, doesn’t mean we should. Be sure you look the same as if you were meeting your client in real life. And, hey, if you’re not feeling your best that day, Zoom has a “touch-up my appearance” feature, that will give you a polished look in seconds!

Use good equipment. Not expensive, but good! I use and recommend the Blue Yeti Mic for clear, crisp sound, the Logitech Hi-def camera for bright, sharp video.

Good lighting is a must. Try to settle in somewhere you have good, natural lighting—Preferably to your side. There’s nothing more awkward than talking to someone that looks like they’re in a dungeon, so open up those curtains!

Incorporate your logo. Don’t let the opportunity go to waste. Have something in the background with your branding. This could be a sign, poster, or calendar.

Are you camera shy and nervous about video meetings? I was too! But, practice makes perfect. If you start with the client you’re most comfortable with, you’ll get the hang of it in no time!

I love Zoom and have used it for years! It’s my go-to for all video conferences because it’s so easy to set up and use for everyone. Another great option is GoToMeeting. Test them both out and see which works best for you!

Have you incorporated video meetings into your practice? Why or why not? Share your comments and let’s discuss!

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